Stroop Waffles

A Family-Friendly Stroopwafel Brand With Flavor and Fun!
Stroop Waffles are excited to present four fun flavors of delicious Stroop Waffles. Be blind-sided by Succulent Strawberry. Be tantalized by Tangy Tangerine. Watch these stroopwafels melt in your mouth with MMH' MMHH' Maple. Lastly, try our newest stroopwafel that is bursting with flavor, Bodacious Banana! Included is a brief advertisement and a brand guideline booklet. We at Stroop Waffles hope you enjoy the fun and whimsy, because here at Stroop Waffles we want to share our love for delicious waffles that have been passed down for generations.
My Contributions
Principal Graphic Designer
Five color swatches with corresponding CMYK values and labels A to E, showing mustard yellow, muted magenta, brown, bright yellow, and deep blue.Comparison of two fonts: Unit Rounded Pro on the left and Urbane Rounded on the right, shown in black and three colored text samples.Patterned background with the word 'STROOP' in large, rounded letters and smaller repeated text '#WAFFS' along with waffle and bowtie illustrations on a pinkish-purple backdrop.Abstract colorful drawings including a smiling face, the word #WAFFS, a waffle grid inside a circle, wavy lines, and bowtie shapes.Yellow pattern with repeated stylized text 'STROOP', waffle icons, bow ties, smiling face sketches, and '#WAFFS' text.Blue background with large stylized text 'STHOOP' and repeated smaller text 'STHOOP', '#WAFFS', waffle, and bow tie icons in lighter blue.Multiple stylized versions of the word 'STAOOP' in different colors and sizes on a white background with a light blue 'X' and vertical text 'logo mis-use'.Blue stylized text 'Straoot' with clear space guidelines marked around the logo and measurement noted as X = 0.975 inches.Four stylized colorful text designs of the word 'Stroop' in brown, purple, gold, and yellow on a white background with 'logo usage' in light blue on the left.Illustration of a smiling face in gold with wavy hair and a bowtie next to a letter describing the Jansen family Stroop Waffle history and signed by Finn, Aldert, and Dann.Bubble style text spelling 'Stroop' in black and white with two variations on the image.Text 'Bodacious Banana' in yellow on two angled blue rectangular backgrounds.Yellow T-shirt with large blue stylized text 'Stroop' printed on the front.Text on yellow background promotes Stroop's new Bodacious Banana flavor available at Costco.Yellow background with large and repeated stylized text 'Stroop' and smaller hashtags '#WAFFS', waffle and bow tie doodles.

Want to work together?

If you like what you see and want to work together, get in touch!

davidlawrencedesign@gmail.com
Blue abstract icon resembling a curved smile or swoosh.
davidlawrencedesign@gmail.com
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