Process for Bend, Oregon:

Project Overview
The city of Bend, Oregon is promoting an advertisement campaign to promote tourism in the city of Bend, as well as the natural locales in the nearby area of Bend, Oregon. Included is a gift box, promotional and letterhead branding that has been completely re-designed. This campaign will appeal to all outdoor enthusiasts, specifically families that have never been to Bend, Oregon. The city of Bend wishes to be THE place for outdoor recreation in the Pacific Northwest.
My Contributions
Principal Graphic Designer
Handwritten notes and lists under headings 'Research' and 'Ideation' for crafting a brand's story, with highlights on words like 'Cascade mountain range,' 'Smith Rock State Park,' and 'Mountain.'Graphic titled 'Crafting a Brand's Story' with sections for Audience Research showing photos of people in a sunflower field, around a campfire, lying on grass, and snowboarding, alongside a handwritten Ideation page listing taglines and ideas.Design process showing sketches, initial roughs, and type research for a Bend, OR logo featuring hand-drawn and circular shapes with various bold fonts.Design process of 'BEND' logo featuring initial hand sketches on the left, various black bold font iterations with handwritten notes in the center, and refined digital logo details on the right with construction lines.Three design rounds of the word BEND showing evolution of letter shaping with handwritten notes and images of hills for visual reference.Logo design progression for 'BEND' showing inspiration logos on left, blue sketch iterations with handwritten notes, black production logos, and a final colorful logo on yellow background.

Want to work together?

If you like what you see and want to work together, get in touch!

davidlawrencedesign@gmail.com